You poured your heart into your latest masterclass, webinar, or online course – and congrats – it was fire! So, why are you now just letting it retire in your Google Drive?
Did you know that educational content makes customers 131% more likely to buy something? Creating that content once can seriously increase your sales and revenue. But why just use it once? Why not keep compounding the results?
Coaches, course creators, and small business owners alike make the mistake of stifling their own content ROI. They’re sitting on a goldmine – an evergreen content strategy that can help them capture more leads, boost visibility, and even outshine the competition – and they don’t realize it.
You’ve already done the hard bit – creating something awesome. Now it’s time to make sure that beacon of brand-boosting power is shining in more than one place.
Because when you repurpose content, you’re not just recycling, you’re amplifying. And your time and effort deserves that kind of ROI.
You Don’t Need More Content: You Need to Make It Stretch
Here’s the problem I see time and time again. Companies, coaches, and thought leaders think the only way to stay ahead in the age of content overload is to create more.
But why invest more time and energy, if you can already extract more value from the resources you have. Look at the time you take to plan, record, edit, and share your masterclass or webinar with the world. Look at the feedback you got. Maybe you got a surge of new subscribers on your email list, or a sudden influx of contact requests. Either way, you know your content works.
Now, you just need to make it work harder.
Rather than just leaving your assets to sit there – gathering dust after their first “hoorah” – bring them back into rotation. Content repurposing for coaches, or business leaders for that matter – is about giving your work more mileage. Instead of squeezing your schedule to breaking point by creating endless new pieces, you squeeze every ounce of value out of everything you create.
Doesn’t that just make more sense?
Why Repurpose Content? The Real Benefits
We’re constantly sold the idea that more = better.
If you want customers to spend more with you, you need to give them more – invest in more videos, more posts, more podcast episodes and emails. To an extent – that’s true – you do need to keep your customers engaged, and constantly earn their trust.
But does that have to mean reinventing the wheel over and over? Absolutely not.
If you’ve already created a major asset, a webinar, an eBook, even a great blog post – there’s plenty of mileage in that alone – particularly if it’s part of an evergreen content strategy.
That’s where the power of content repurposing steps in.
A single webinar could add up to:
- 3 podcast episodes
- 10 Instagram Reels
- 2 blog posts
- 1 downloadable checklist (lead magnet)
- 5 emails in a nurturing campaign
That’s a lot of marketing collateral derived from just one core asset. You’re basically turning a one-time event into a series of touchpoints that keeps engaging followers, boosting up your search rankings, and driving leads – long after you’re done writing or recording.
Learning how you can reuse course content, or evergreen assets means you can:
1. Save Time and Energy
You’ve got a business to run. Clients to serve. Maybe even a life to live. Constant content creation? Not exactly sustainable. Repurposing content means you can get off the hamster wheel, and start turning one piece into many. With a little help from Beyond the Scroll, you can even outsource the hard part – adjusting assets for different platforms and campaigns.
2. Maximize Content Reach
Not everyone loves webinars. Some prefer a podcast on their morning walk. Others are all about Instagram carousels. Some of your customers might just want a downloadable checklist – or a how-to guide they can get in exchange for their email address (hello lead magnet).
Repurposing helps you meet your audience where they are. More formats = more reach = more results. In fact, SEMRush found repurposed content can boost your reach by 60% on average.
3. Boost Visibility + SEO
Ranking on the search engine result pages isn’t just about publishing endless blogs plugged with your top keywords anymore. Each new piece of content (even content repurposed into different formats), gives Google (and your customers) another reason to pay attention to you.
Blog posts from your videos? Boosts organic traffic. Pinterest graphics from your lead magnet? More backlinks. Even updating and republishing old blogs with fresh content can increase traffic by 111%.
4. Reinforce Your Message
Sometimes, people need to hear things multiple times before it clicks. Repurposing helps you repeat key ideas in different ways, which builds trust and authority. The more you show people that you know your stuff – in various ways – the more they’re going to believe in you.
5. Create Evergreen Funnels
That free training you ran last summer could still be valuable today. When you repurpose it, you can turn it into an automated funnel that works while you sleep. You can even use your repurposed content to capture more opportunities.
Repurposed content can form the foundation for a whole range of great lead magnets – from eBooks, to downloads, and checklists.
How to Make Your Content Work Harder
Here’s the fun part: turning one piece of content into a dozen others.
I won’t bore you with a comprehensive how-to guide showing you how to convert a blog post into a video – you don’t have time for that. What I will do is give you some inspiration if you’re still wondering what to do with old content.
Webinars & Masterclasses
Webinars and masterclasses are filled with opportunities for content repurposing. Consider:
- Video Clips: Chop your webinar into short clips for Instagram Reels, TikToks, or YouTube Shorts.
- Podcast Episode: Strip the audio and repurpose it as a podcast.
- Slide Series: Use your slides to create LinkedIn posts or carousel graphics.
- Email Sequence: Turn the transcript into a nurture email series.
- Quote Graphics: Pull out powerful lines or stats and design graphics.
Online Courses
Got a more comprehensive online course? Break it down into:
- Mini-Lessons: Pull one lesson and offer it as a standalone lead magnet.
- Course Preview Videos: Share sneak peeks on social to build interest.
- Lesson Blog Posts: Turn lessons into a written blog series.
- PDF Cheatsheets: Summarise lessons into printable resources.
From Old Blog Posts
Know some old blog posts that are particularly good at capturing leads?
- Update & Repost: Refresh stats and add new images.
- Infographics: Turn the key info into an eye-catching visual.
- Reels or Lives: Go live or record a short video explaining the blog.
- Email Content: Break the post into a series of value-packed emails.
Get More from Your Content
You get the picture. Every piece you create is moldable – ready to reshape into something new. You don’t even need to spend hours converting text into images or videos, there are plenty of tools out there that can help you. ChatGPT can rewrite and summarize articles or blogs.
Descript makes it easy to quickly edit videos and transcribe messages, Canva is fantastic for producing simple videos – Lumen5 can even turn text into video for you.
Alternatively, you can hand the whole process over to an expert – like the team at Beyond the Scroll, and just sit back and watch your content scale.
Make Your Content Work Harder, You Work Hard Enough
Here’s the good news: you’re already sitting on a content goldmine.
You’ve done the hard work. The courses. The slides. The editing. The launches. You’ve got content that deserves to be seen again (and again).
The even better news? Repurposing it doesn’t have to be overwhelming. You don’t need to be everywhere or do everything. You just need a strategy that helps your content show up where it matters. Fortunately, that’s what I can help with.
I’m here to help coaches and course creators like you get more from your content—without creating more. So you can show up, stay visible, and keep growing… without the content treadmill.
Want to see what your masterclass could become?
Send me a message and check out my content packages.
Whether it’s a dusty old workshop, a webinar that crushed, or a course you’re ready to relaunch – there’s a whole lot more value you can get out of it. Let’s make that happen.