Hannelie Pearson

Email is a valuable tool for any organization. Used correctly, an email strategy can help optimize your lead generation efforts, strengthen relationships with customers, and increase your revenue. However, the only way amazing emails are going to have an impact on your profits and growth, is if you ensure they’re actually reaching your target audience. That’s where a robust strategy for optimizing “email deliverability” comes in. Email deliverability, affected by your email domain and IP reputation (alongside other factors) is what influences whether your emails actually make it to a customer’s inbox. If your email deliverability rate is low, […]